9 Opportunities for Selling BI to the SMB - 8. Establish a BI
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8. Establish a BI “center of excellence”
Aberdeen Group says:
Already mature SMBs can improve intelligence performance by
establishing an independent BI center of excellence that looks for BI
opportunities, communicates best practices and facilitates training
across the organization.
Channel Insider says:
Say you’ve got a customer that’s already deployed a number of BI tools,
implemented training and even developed a cross-functional team to
guide future BI deployments. But this organization still wants to make
adjustments that will amp up BI usage throughout the business and
improve the effectiveness of existing BI assets. This is the type of
high-maturity organization that is ripe for the development of a center
of excellence to achieve those BI goals. While Aberdeen analysts
suggest an independent internal organization, this is a good
opportunity for channel consultants to stand in and fill the role as an
unbiased and trusted third-party. By outsourcing the leadership of the
BI center of excellence, the typical SMB can sidestep the political
morass that may develop from carrying this function in-house.
Channel News and Analysis 
