9 Opportunities for Selling BI to the SMB - 5. Architect usage monitoring into BI systems
(
Page 6 of 10 )
5. Architect usage monitoring into BI systems
Aberdeen Group says:
The full capabilities of most BI tools are overkill for the typical
SMB. In order to achieve the best return on BI investments, SMBs should
measure functionality usage to get a window into which BI elements
offer the most ROI for their organizational needs.
Channel Insider says:
It may seem like a no-brainer, but your customer wants to know how
often its users are taking advantage of specific functions within their
BI systems. The more details you provide, the better able they can
measure ROI. And the better they can do that, the more likely they’ll
expand BI in further projects. Plus, smart channel partners with
multiple customers can aggregate information from usage monitoring and
leverage it in their sales pitch. For example: “75 percent of the users
we manage take advantage of this functionality, therefore we recommend
you include it in your implementation.
Channel News and Analysis 
