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    9 Opportunities for Selling BI to the SMB

    in Channel News and Analysis



    DATE: 2009-08-24 | By Ericka Chickowski
    Article Rating:starstarstarstarstar / 5
    Article Views: 17039

      Table of Contents:
    1. 9 Opportunities for Selling BI to the SMB
    2. 1. Define business unit KPIs and embed those into company strategy
    3. 2. Lose the dependence on spreadsheets
    4. 3. Start looking at meta-data management tools
    5. 4. Set up cross-functional teams to facilitate BI deployment
    6. 5. Architect usage monitoring into BI systems
    7. 6. Invest in formal training
    8. 7. Implement customer-facing dashboards
    9. 8. Establish a BI
    10. 9. Re-evaluate BI software licensing, deployment and service options

    The following steps are recommendations for small and medium organizations to improve their BI intelligence. Each provides channel partners a great opportunity to not only sell BI tools but to layer consulting and services on top.

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    9 Opportunities for Selling BI to the SMB - 3. Start looking at meta-data management tools


    ( Page 4 of 10 )

    3. Start looking at meta-data management tools
    Aberdeen Group says:
    The SMBs that do BI right are six times more likely to use meta-data management tools. These tools help SMBs ensure that one set of data definitions is used across BI systems, no matter what data source.

    Channel Insider says:
    The difficulty of folding data from numerous sources into BI information-crunching applications is one of those big, scary complications that keeps SMBs from buying into BI in the first place. Selling meta-data tools as enablers to other BI applications neutralizes the fear and will make your client much more effective at pinpointing and using the right information to inform business strategy.




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