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    9 Opportunities for Selling BI to the SMB

    in Channel News and Analysis



    DATE: 2009-08-24 | By Ericka Chickowski
    Article Rating:starstarstarstarstar / 5
    Article Views: 17034

      Table of Contents:
    1. 9 Opportunities for Selling BI to the SMB
    2. 1. Define business unit KPIs and embed those into company strategy
    3. 2. Lose the dependence on spreadsheets
    4. 3. Start looking at meta-data management tools
    5. 4. Set up cross-functional teams to facilitate BI deployment
    6. 5. Architect usage monitoring into BI systems
    7. 6. Invest in formal training
    8. 7. Implement customer-facing dashboards
    9. 8. Establish a BI
    10. 9. Re-evaluate BI software licensing, deployment and service options

    The following steps are recommendations for small and medium organizations to improve their BI intelligence. Each provides channel partners a great opportunity to not only sell BI tools but to layer consulting and services on top.

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    9 Opportunities for Selling BI to the SMB - 1. Define business unit KPIs and embed those into company strategy


    ( Page 2 of 10 )

    1. Define business unit KPIs and embed those into company strategy
    Aberdeen Group says:
    Developing a network of performance metrics focuses business units on the operational activities that drive performance. With the right KPIs, SMBs can better execute strategy and set themselves up for success.

    Channel Insider says:
    SMB executives rarely have the business or technical wherewithal to establish meaningful metrics and measure them. Channel partners with extensive business expertise or those who team up with business consultants can package up KPI development with BI tools deployment.




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