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    9 Opportunities for Selling BI to the SMB

    in Channel News and Analysis



    DATE: 2009-08-24 | By Ericka Chickowski
    Article Rating:starstarstarstarstar / 5
    Article Views: 17026

      Table of Contents:
    1. 9 Opportunities for Selling BI to the SMB
    2. 1. Define business unit KPIs and embed those into company strategy
    3. 2. Lose the dependence on spreadsheets
    4. 3. Start looking at meta-data management tools
    5. 4. Set up cross-functional teams to facilitate BI deployment
    6. 5. Architect usage monitoring into BI systems
    7. 6. Invest in formal training
    8. 7. Implement customer-facing dashboards
    9. 8. Establish a BI
    10. 9. Re-evaluate BI software licensing, deployment and service options

    The following steps are recommendations for small and medium organizations to improve their BI intelligence. Each provides channel partners a great opportunity to not only sell BI tools but to layer consulting and services on top.

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    The rich, actionable data provided by effective business intelligence systems aren’t just for large enterprises. Small to medium organizations can take advantage, too. Given the right process changes, and some help from channel partners to implement them alongside appropriate technology, SMBs can make decisions more quickly and bump up revenue through BI, according to Aberdeen Group research out this month. In its report, BI for the SMB 2009: How to Slash Cost and Empower the Business User, Aberdeen found that among SMBs with revenues less than $1 billion, those who employed BI best practices saw an average of 29 percent year-over-year revenue growth versus the 4 percent growth of those who did not employ BI best practices.

    The following nine steps are recommendations for small and medium organizations  to improve their BI intelligence. They all provide channel partners great opportunity to not only sell BI tools, but to layer consulting and services on top of those.




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