Channel News and Analysis - Channel Insider
Empowering the next generation Channel

5 Tech Deal-Closing Strategies

By Jessica Davis on 2009-04-09



Hardware vendors are expected to be among the hardest hit by the recession. So it's not a surprise to see them come up with some creative tricks to boost sales and help their solution provider partners close more deals. Here are a few tricks tactics that you can use to get customers to open their wallets.

  • of
5 Tech Deal-Closing StrategiesHardware vendors are expected to be among the hardest hit by the recession. So it's not a surprise to see them come up with some creative tricks to boost sales and help their solution provider partners close more deals. Here are a few tricks tactics that you can use to get customers to open their wallets.

Offer Evaluations Deals Fujitsu and Acer say their channel partners have gotten some traction lately by putting try-it-before-you-buy-it equipment on customer sites. Fujitsu is running its program with storage devices and reports an 80 percent close rate on deals.

Get StimulatedFujitsu reports it is digging into the Obama administration's stimulus package to look for funding for deals. The trick is for the channel partner to actually write the proposal to win the grant from the government.

Zero-Percent FinancingIf your customer says he doesn't have the cash for those new systems that you both know that he desperately needs, why not spread the payments out? Several vendors—including Hewlett-Packard, Dell, Microsoft and Cisco Systems—are offering zero-percent or low-interest financing on various types of hardware. Dell has even rolled out such a program for certain notebooks.

Run a ContestAcer is running a contest in the education market that will award a fully equipped computer lab to the winning school, and a trip to the Bahamas to the channel partner who places the products in the school. Maybe that's why 1,200 schools have bought in so far.

Try NetbooksWhile other hardware system sales are expected to decline, those cheap little netbooks remain a hot little item. And while the pricing on netbooks doesn't leave much room for margin, offering them could gain you access to accounts where money is tight. Plus, there could still be money to be made on the total solution, integration and maintenance.

  • More slideshows

 
CHANNEL RESOURCE CENTER
 
 
 

Intel Technology Provider Program

Intel Technology Provider Program (ITP) helps resellers better understand Intel products which power the technology they sell, and enables value-add services such as remote manageability or anti-theft tracking.
Learn More
 
WindowsForDevices.com
WindowsForDevices.com is the comprehensive news site covering Windows embedded technologies. Visitors get news, technical white papers, opinion columns and extensive directories covering the products and companies in the marketplace.
Click Here
 
Check out our top five picks for technologies that will change the game in enterprise computing.
Learn MoreClick Here