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5 Reasons Why IT Certifications Still Matter - Vendor rewards
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2. Vendors view them as a sign of your loyalty



What does that mean to you? Well it could mean that they will reward you accordingly with better pricing, better leads, and better co-marketing. Vendors may also provide you with VIP access to support or even product engineers.



 
 
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  1. 5 Reasons Why IT Certifications Still Matter
  2. Some Certifications Still Matter
  3. Vendor rewards
  4. Credibility in new markets
  5. End customers care
  6. Follow the money