How RIM Can Improve Its Tablet Credibility

  • By

    Don Reisinger

    | Posted 2011-04-27
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1. Offer A Bigger DisplayOne of the main issues with the RIM BlackBerry PlayBook is that the device comes with a 7-inch display. That might be fine for some enterprise customers, but considering the iPad 2 comes with a 9.7-inch display and the Motorola Xoom has a 10.1-inch screen, it might be a good time for RIM to offer up a larger screen.
Research In Motion's BlackBerry PlayBook is now on store shelves. And according to reports, the company has sold about 50,000 units since its launch. With that many unit sales, the device is performing relatively well, but is still far behind the leader in the space, Apple's iPad 2. According to Apple, it sold 4.7 million iPads during its fiscal second quarter alone. But now that RIM has confirmed that it wants to be a major player in the tablet market, the company needs to do a much better job of improving its credibility in that space. In order to achieve that, it will need to deliver some better features in future versions of the tablet, as well as adjust its vision and strategy in the tablet market. All that should combine to help it improve its tablet credibility in the marketplace. RIM is a major mobile company. But the time has come for it to do a better job of appealing to tablet customers that are still wondering which device is for them. Here's what RIM must do to improve its tablet cred:
 
 
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.
 
 
 

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