Why Microsoft Must Make Its Own Tablet

  • By

    Don Reisinger

    | Posted 2011-03-30
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1. Where Are All the Partners?Microsoft currently has a partnership in place with a few vendors to develop Windows 7 tablets. In fact, Acer's Windows 7 tablet is launching soon. But so far, Microsoft has been unable to sign a significant number of hardware partners. Realizing that, maybe Microsoft should take matters into its own hands and get down to the business of showing everyone why it's a good time to use Windows 7-based tablets.
Microsoft is having some trouble making its mark in the tablet space. The company is currently watching Apple dominate that market as the rest of the competition continues to follow Steve Jobs' lead rather than pay much attention to Microsoft CEO Steve Ballmer. And as much as it might want to work with third-party tablet makers and get them to carry Windows 7 or Windows 8, it's having trouble attracting those firms. All those problems have helped create a major issue for Microsoft in the tablet space -- it has no market share. But that doesn't mean things have to stay that way. Microsoft can change its luck in the tablet market. The way to do that is to create its own tablet. It might be uncharted territory and it might not be Microsoft's style, but the tablet market is integral to the future of Microsoft's business. And the time has come for the company to develop its own tablet before it lets the market slip by. Microsoft has certainly found some success with creating its own game console in the form of Xbox and even gained quite a bit of notoriety this past holiday season with Kinect for Xbox 360. Why can't Microsoft repeat that model and its success in that market? That's why it's time for Microsoft to stop sitting out the tablet wars. Here's why it's time for Microsoft to develop its own tablet.
 
 
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.
 
 
 

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