Finding your way around behemoth vendors such as Microsoft can be a daunting task for a business partner. We've put together a list of the top six channel executives who you should know to help build your relationship with the software giant.
The Channel Execs at Microsoft You Need to Know - Allison Watson, Corporate Vice President, Worldwide Partner Group (
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Allison Watson, Corporate Vice President, Worldwide Partner Group
Watson is responsible for all of Microsoft's 400,000 independently owned and operated partners, and has a global team of 5,000 people to help her look after them. Watson covers the entire partner stratosphere, including VARs, ISVs, integrators, distributors, developers and Web agencies. She established the Microsoft Partner Program and doubled channel investment—to more than $2 billion annually.
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- The Channel Execs at Microsoft You Need to Know
- Allison Watson, Corporate Vice President, Worldwide Partner Group
- Cynthia L. Bates, General Manager, U.S. Small Business, Small and Midmarket Solutions
- Robert Deshaies, Vice President, U.S. Partner Group
- Naseem Tuffaha, Senior Director, ISV Sales
- Julie Bennani, General Manger, Microsoft Partner Program, Worldwide Partner Group
- Michael Park, Corporate Vice President, U.S. Small and Midmarket Solutions
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Microsoft Partner 
