Microsoft's Image Problem: 10 Vendors that Make the Software Giant Look Bad

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    Don Reisinger

    | Posted 2010-10-01
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1. Google

Google is arguably the biggest threat to Microsoft now. The search company is dominating Microsoft's Bing, it's making Microsoft's advertising efforts look like the also-ran, and in the mobile space, Microsoft has a lot of catching up to do with Windows Phone 7. Google is simply a major problem for Microsoft. And it's making the software giant look bad every step of the way.
Microsoft is an interesting company. On one hand, it's enjoyed an extremely successful run in the technology industry, dominating several categories of software, and the chances of it being supplanted as a major force in the industry in the near future seem slim. But on the other hand, times have changed. Cloud computing is looming as a replacement for on-premise software, a threat to Microsoft's very business model. Microsoft has become an embattled firm that's being hit from all sides by companies across a wide array of markets. Admittedly, Microsoft has been able to fend off most of those firms in the past with aplomb. In fact, for the past decade, Microsoft has successfully overcome threats from companies competing in the OS market, the browser space, the enterprise sector, and more. It has been a force in the technology industry that few have been able to match. But that's starting to change. Microsoft now has some holes in its defense shield that companies across a wide array of industries are capitalizing on. Read on to find out which firms are currently making Microsoft look bad.
 
 
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.
 
 
 

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