Tempering Microsoft's Win Phone 7 Sales Numbers

By Reuters  |  Posted 2010-12-22 Email Print this article Print
 
 
 
 
 
 
 

Microsoft plans to launch a version of its Windows operating system for processors designed by ARM Holdings PLC, the processor design that underlies much of the tablet and smartphone market.



But Gillis noted that the shipment of 1.5 million phones was sales into the distribution channel, rather than directly into consumers' hands, which tempers the announcement.

Taiwan's HTC, Dell Inc, Samsung Electronics and LG Electronics are among the vendors who have launched or plan to begin selling Phone 7-based devices.

The industry is closely watching the early days of what could be a longer-term driver of growth. Gillis forecasts about 25 million Phone 7 sales in 2011. In contrast, analysts expect Apple to sell more than 60 million iPhones next year.

"We all know that the competition is extreme in this industry, and we have to compete on multiple fronts," Berg said in the interview.

"We are on a path to begin releasing the first of several updates in the next couple of months, and several more mobile operators around the world will introduce Windows Phone 7 on their network in 2011."

Gillis noted that Microsoft is spending $500 million to market the Windows 7 smartphone, and suggested the company could see market gains by using some of that cash to subsidize the devices so consumers get them for free.

(Reporting by Alex Dobuzinskis; Editing by Gary Hill) 

 
 
 
 
 
 
 
 
 
























 
 
 
 
 
 

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