Microsoft Partner Program to Become More Customer-Centric

By eChannelLine  |  Posted 2009-06-08 Email Print this article Print
 
 
 
 
 
 
 

Rebranded as the Microsoft Partner Network, the program will build on existing resources and initiatives but revolve less around the relationships between Microsoft and its channel partners.

Microsoft will begin to roll out changes to the Microsoft Partner Program at the Microsoft Partner Conference in New Orleans in July. The changes will include a new name and rebranding of the program.

Soon to be rebranded as the Microsoft Partner Network, the program will build on existing resources and initiatives but will make the program much more customer-centric rather than revolving around the relationships betwen Microsoft and its channel partners, said Carol Terentiak, program manager for Microsoft Partner Program at Microsoft Canada.

"The existing program built a really good relationship between Microsoft and the partners. It was really a program that the partners got into, they met the requirements and they received the benefits. But that was the biggest relationship -- between Microsoft and the partners," Terentiak said.

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