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    Video Conferencing's Big Year: Acquisitions, Standards and Affordability

    in Messaging and Collaboration


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    The HD video conferencing space has heated up in the last year as smaller companies, such as Tandberg and Lifesize, have become acquisition targets of Cisco and Logitech; vendors have sought to court midmarket and small-business customers; and everyone pushed for greater interoperability and adoption of standards. Here are some of the big trends and news events of 2009 for HD video conferencing.

    Video conferencing has been considered one of the primary strategic investments for business in an age of tighter travel budgets and the demand for higher productivity.

    Take one look at the merger and acquisition activity this year in the space, and you can see that companies are placing their bets. Cisco is hoping to acquire HD video conferencing player Tandberg. And yesterday Logitech announced it will acquire HD video conferencing upstart LifeSize.

    It's no wonder. As LifeSize CEO Craig Mulloy pointed out during an analyst call today, the HD video conferencing business is growing fast and is expected to reach $2 billion in revenues in 2009.

    Aside from acquisitions, other big trends for 2009 in the HD video conferencing market included efforts by vendors to bring their expensive solutions down to the midmarket and small-business markets. That's one of the reasons why Cisco is looking to buy Tandberg, and why LifeSize's systems, which range from a sub-$2,500 system to room systems in the $50,000 range, are turning heads and causing executives to open their wallets.

    Another big push is to make these systems interoperable and easier to use. Cisco's announcement of a more collaborative platform that would be more standards-based was a nod to that effort.
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    All these trends played themselves out in the HD video conferencing news of the 2009. Here's a look at some of Channel Insider's coverage of the ever hotter HD video conferencing market over the last 12 months.

    December 2008
    Survey: IT Organizations to Spend on Video Conferencing in 2009
    The experts have predicted it and now the research confirms that IT decision makers will continue to buy video conferencing technology in 2009, as companies target travel budgets when money gets tight. Video conferencing companies such as Cisco, Tandberg, Polycom and others stand to benefit.

    March 2009
    Polycom Media Phone Brings Videoconferencing Down to Size
    Polycom’s VVX 1500 provides a programmable, multimedia and multiapplication desktop device that provides videoconferencing capabilities and more for SMB organizations.

    June 2009
    Tandberg Takes Video Conferencing to Small and Midmarket Business
    As business travel budgets have been cut to the bone, more businesses, large and small, have been looking to video conferencing to replace some travel. Now Tandberg has released two product bundles targeted at the small and midmarket business space and at enterprises looking to equip branch offices. Tandberg's products are offered at price points previously only served by rivals such as Polycom and LifeSize.

    October 2009
    Cisco Partners See Big Upside in Tandberg Acquisition
    Partners say Cisco's $3 billion bid to buy Tandberg will fill in major midtier gaps in Cisco's video conferencing portfolio and open up a host of upsell opportunities around unified communications.

    LifeSize Passport Brings Video Conferencing to Masses

    Upstart video conferencing vendor LifeSize is offering a sub-$2,500 HD system called LifeSize Passport, designed to bring the telepresence experience to the masses. LifeSize's announcement comes one day after Cisco announced plans to create a video conferencing juggernaut through its acquisition of Tandberg.

    Cisco Partners Already Sell Tandberg in the Middle
    The chasm between WebEx and TelePresence leaves a lot of middle ground uncovered in Cisco's video conferencing portfolio. That's where Tandberg has fit in all along.

    November 2009
    Cisco Intros Next-Gen Video Conferencing, Collaboration Platform

    Cisco announces a handful of new technologies designed as components of its larger vision of a next-generation collaboration platform that includes HD video conferencing such as Cisco's TelePresence with Cisco's WebEx technologies and taps into technology to make Cisco's technologies interoperable with solutions from other vendors.

    HD Video Conferencing Heats Up as Logitech Buys LifeSize

    Logitech plans to buy HD video conferencing vendor LifeSize for $405 million in cash. The announcement follows news that HD video conferencing vendor Tandberg's shareholders were less than excited about networking giant Cisco's offer to acquire their company. Meanwhile, Polycom's CEO says the deal frenzy points to a faster move for video conferencing going mainstream.






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    >>> More Messaging and Collaboration Articles          >>> More By Jessica Davis
     



     


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