Blogs

You want to be a trusted adviser to customers and position yourself that way with prospects, but how can you keep that message out there? How about a blog? Many VARs have started them up. "The real value is in reinforcing our marketing message," said MJ Shoer, president and virtual CTO at Jenaly Technology Group.

"The biggest challenge is to keep it updated," Shoer said, adding that one contact who also has a blog writes all her entries in one day and then schedules them to post over the course of a month.