How VARs Are Leveraging Web 2.0 and Social Networking for Business

Facebook, YouTube, blogs. These social media offerings have sometimes felt like the realm of a younger generation, often focusing on parties and other recreational pursuits. But it's not your kids' social network anymore. These days businesspeople are using these free online networks as tools—for networking, business leads and marketing. Here's how one distributor and some VARs are using them.