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HP`s Deep Trouble: 10 Reasons Why HP is Struggling

By Don Reisinger on 2010-09-10



HP finds itself in a somewhat unlikely position right now. With no CEO at the helm, its former leader at a top competitor, and little vision for what the future will look like, the wheels are coming off. And the chances of the company reversing its fortune anytime soon seem slim. Realizing that, it’s probably time to call some of HP’s decisions into question. Getting rid of Mark Hurd without a fully effective non-compete agreement in place was a mistake. And allowing the company to look bad in the process has proven to be even worse. Simply put, HP is in deep trouble right now. And here’s why:

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1. Hurd Understands the Enterprise


Mark Hurd is now Oracle’s co-president and brings all of the experience and expertise that he gleaned during his time as HP CEO with him. That’s bad news for HP, and it could have a direct impact on the company’s ability to attract enterprise customers. After all, Hurd was a corporate-friendly CEO. Why wouldn’t he be a corporate-friendly president?

2. Oracle Is That Much Stronger


Oracle is now extremely powerful. In fact, the company has the single person running it that was able to revive HP’s ailing business. In Hurd, Oracle also has someone who knows where the competition’s weaknesses are. Oracle was dangerous before. But with Hurd, it’s even more worrisome.

3. Where Is the CEO?


HP has yet to find itself a CEO. That’s not a good thing. As Mark Hurd’s departure has shown, the people running HP right now aren’t as capable as their predecessor. In fact, it’s hard to believe that Hurd would have agreed to the 3PAR deal. HP needs a CEO. Without one, the company is putting itself in a position to spiral out of control.

4. It Needs A Leader -- Fast


Until HP finds itself a CEO, the company needs a leader -- someone that can manage its operation and right the ship until a suitable replacement for Hurd is found. Admittedly, finding someone to fill Hurd’s shoes will be difficult. But right now, there isn’t a single leader that seems to be calling the shots at HP. And that’s a mistake.

5. The Past Leadership Issues Still Plague HP


HP is allowing its past leadership problems to impact its decision making. Prior to Mark Hurd arriving at HP, the company was in trouble. Its leadership was in disarray, it didn’t know how to compete in the changing tech landscape, and it needed someone to take control. Hurd was that person. But he’s gone. And now it’s time for HP to look towards the future for its next viable leader.

6. Finding A Leader Is Extremely Difficult


The issue at HP, and one of the main reasons why the company is in such trouble, is that it’s competing in a variety of different markets. HP can easily find someone that can help its computing business, and it’s likely that it can find a suitable enterprise-focused leader. But finding someone that can manage its many divisions and make sound business decisions across those industries is extremely difficult.

7. The Board Makes Poor Decisions


It’s hard to debate the fact that HP’s board is making some poor decisions. First, it allowed Hurd to get away without protecting HP. Secondly, it paid far too much for virtual-storage company 3PAR in its worry over, of all companies, Dell. The board is the reason HP is in deep trouble right now. And it’s time that every HP stakeholder starts realizing that.

8. What Will It Do With 3PAR?


HP wanted 3PAR badly after Dell announced that it would try to acquire the virtual-storage firm. But now that HP has it, what will the company do with 3PAR? The acquisition will likely help bolster HP’s enterprise offerings, but the chances of it seeing a positive return on that investment anytime in the near future seem slim. That’s not a good thing. And it once again speaks to the mistakes the company has made since Hurd left HP.

9. The WebOS Wild Card


WebOS continues to be the single software platform that HP must get right. But at this point, there is no telling what will come of it. Recently, pictures of WebOS 2.0 leaked to the public, and it impressed some folks. But HP needs to significantly up the ante with the new software. If it doesn’t, there’s no telling what will come next for its mobile division.

10. What to Do With Palm?


It was Mark Hurd’s idea to acquire Palm. And he was the person with the vision for that company. Now, all of the previous Palm employees are gone. And it’s HP’s job to find value in the company. That won’t be easy, especially with the issues Palm had prior to the acquisition. Palm is a major thorn in HP’s side now.

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