HP Targets SMBs with Zero-Percent Financing

Last month Cisco rolled out a three-year, zero-percent financing offer for its partners to dangle in front of SMB customers and spur buyer demand. Now it’s HP’s turn.

This week, HP unveiled a host of financing and lease incentives also aimed at SMB customers and which partners can use to incent purchases.

“As demands shift and available resources fluctuate, companies require the right technology to stay efficient, competitive and profitable,” said Tom Adams, vice president and managing director for HP Financial Services in the Americas, in a statement. “Leasing helps business customers keep their technology up to date and make the most of their IT budgets.”

Unlike Cisco’s program, however, HP’s incentives are shorter in duration and do not apply to every product in the company’s portfolio. The offers include two zero-percent financing plans:

•    A 12-month, zero percent lease rate on U.S.-based deals between $1,500 and $150,000. Eligible products span a selection of HP’s PC family, printers, blade and rack servers, business critical servers, storage servers and ProCurve networking equipment, according to HP. Not all products are eligible, including printing supplies such as ink toner, Care Pack Services, shipping and software. The offer is valid through April 30, 2010.

•    A 36-month, zero-percent lease rate for similar deals as the first offer and on the same products.