The new generation of SmartUPS from APC by Schneider Electric are designed with the twin goals of lower operating costs and improved environmental friendliness in mind. One of the key aspects of lower costs and green benefits are far better management of batteries. The SmartUPS use a far more intelligent approach to charging and battery replacement. This means lower cost from maximizing battery life and fewer replacements, while fewer discarded batteries is a real benefit to the environment. APC also offers, through resellers, a service for disposing of old batteries that removes the compliance management issues from IT staff, eliminating a true headache!
Mr. Goldberg is a renowned analyst, columnist, and strategic visionary covering the computer and Internet industries. His point of view is well known for its succinct, realistic, and down to earth style. His ability to integrate the technology, market and human factors in forecasting high technology is legendary.
He has more than 22 years experience in understanding the product/channel/customer equation in these industries and has the unique ability to understand the inter-relationships among these factors. This allows Mr. Goldberg to uniquely present scenarios on industry and vendor directions that are uncannily accurate.
In his current role at Ziff-Davis, Mr. Goldberg is charged with developing comprehensive market analyses and building integrated marketing programs and customer development programs for Information Technology vendors. His ability to understand the dynamic between customers, products, services, and their usage trends enables him to build hard hitting, unique programs that deliver the results for tactical and strategic marketing programs. This position demands the ability to work with senior executives in these IT firms as well as key partners in the media world.
Mr. Goldberg is also charged with presenting key industry trends and research findings at major industry events and in various web sites and publications.
At the present time he is a regular contributor to ZDNet, Availability.com and contributor for Upside Magazine, Wall Street Journal, Marketing Computers, and eWEEK.
Prior to his current role, Mr. Goldberg was Executive Vice President at Ziff-Davis Market Intelligence, building state of the art go-to-market systems for high tech vendors. He has also served as Chief Executive Officer of InfoCorp. Prior to Ziff-Davis, Mr. Goldberg was employed at International Data Corporation for 15 years. He worked in a number of positions, and ended his employment there as Senior Vice President of the Desktop Computing Group.
Mr. Goldberg received a BS degree from Bentley College in Marketing/Management, with directed studies in statistics and organizational behavior. He resides in Massachusetts with his family.