Ingram Micro Intros Business Intelligence Service for Partners

Distributor Ingram Micro is expanding its BI service, which provides data, customer profiling, lead generation, and analytical and predictive marketing, to serve its channel partner community. The Business Intelligence Center from Ingram Micro has been used by vendors like Citrix, SonicWall and IBM.

Interested in getting some of the business intelligence muscle used by vendors such as Citrix Systems, SonicWall and IBM?

While many VARs have been looking to BI and how that specialty lends itself well to service sales, higher margins and the trusted adviser role, distribution giant Ingram Micro is turning that around to offer vendors and VARs a BI service.

Ingram Micro's new Business Intelligence Center is a strategic service for IT channel partners in the United States, intended to help them better understand customers and generate new business.

The service provides partners with data, market intelligence and the visibility they need to generate more business and better target their marketing and sales efforts. The service is an expansion of BI initiatives Ingram Micro has offered to its vendor partners.

Among the services offered are the following: