Why Dell Should Learn From Apple: 10 Reasons

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    Don Reisinger

    | Posted 2011-04-11
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The Streak Isn't Performing Well
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The Streak Isn't Performing Well

When Dell first broke into the tablet market, it did so with the Dell Streak, a 5-inch device that was running an outdated version of Google's Android operating system. As some might suspect, given how small the tablet's screen was, it didn't sell very well. Now, Dell has a 7-inch version and 10-inch model is in the works. The bigger option is designed with corporate customers in mind. But given the Streak's history, it might not be a good idea to criticize the single company that actually knows how to thrive in the tablet space.
Speaking in a recent interview in Australia, Dell's head of global marketing, Andy Lark, took the chance to criticize Apple and its iPad. He made it clear that when it comes to leisurely activities, the iPad is just fine. But when it's offered in an enterprise setting, it falls short. Dell's comments on Apple's iPad shouldn't surprise those who have been following the industry for some time. Apple has been the topic of much debate in the tablet space. It's undoubtedly the leader and a dominant force in that market, but some of its shortfalls are highlighted by competitors. And those on either side of the debate like to discuss which company is right. In Dell's case, whether or not it's right doesn't matter. The company has been competing in the tablet space since last year and it still hasn't been able to carve out even a small portion of the market. It shouldn't be criticizing Apple; it should be learning from it. Apple has proven itself in the tablet space. The Cupertino, Calif.-based company knows how to be a success. And as Dell looks to cement itself in the tablet space, it's about time it realizes that. Here's why Dell should learn from Apple, rather than criticize the iPad maker.
 
 
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.
 
 
 

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