Dissecting the New Dell

  • By

    Jessica Davis

    | Posted 2009-09-03
  • Email
 
 
 
Previous
The New Dell
Next

The New Dell

Dell has been through a sea change in recent years. To maintain itself and grow, Dell has expanded to new products, services and a new go-to-market plan. How does a company make such a dramatic change? Here's a sampling of some of the moves Dell has made in recent months and years to expand markets and offerings.

Dell has been through a sea change in recent years - the company that started in founder Michael Dell's dorm room and was raised on a religion of direct-only sales of PCs has grown to a top player in the industry. To maintain itself and grow, Dell has expanded to new products, services and a new go-to-market plan. How does a company make such a dramatic change? Here's a sampling of some of the moves Dell has made in recent months and years to expand markets and offerings.
 
 
Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and Forbes.com. She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at jessica.davis@ziffdavisenterprise.com
 
 
 

Submit a Comment

Loading Comments...
























 
 
 
 
 
 
 
 
 
Thanks for your registration, follow us on our social networks to keep up-to-date