Dell - Channel Insider
Empowering the next generation Channel
 

Bull’s Eye Awards
Nominations Open for Channel Insider 2009 Bull’s Eye Awards
Nominations are now open for the Channel Insider 2009 Bull’s Eye Awards, which recognize excellence in customer service, technology prowess, business acumen, channel leadership, communications and community building, and innovation among vendors, solution providers, distributors and channel services companies.



Sponsored Links
  • Control VM Sprawl, What You Don’t Know Can Hurt You
  • FREE Sophos Encryption Tool: Encrypt, compress and share files easily
  • LSI 6Gb/s Portfolio Expands to Include SATA+SAS HBAs
  • Reduce the cost of managing your mobile workers.
  • Find out 7 Ways to Drive Data Center Efficiency
  • SonicWALL breaks through network and email gridlock
  • Save up to 40% on calling costs with Avaya Aura™



  •  

    Dell Likely to Enter the Mobile Smartphone Business

    in Dell


    Article Rating:starstarstarstarstar / 1
    Article Views: 2037

    Rate This Article:
    Add This Article To:
    Dell is likely to introduce a smartphone in the next six months, going up against established devices such as Apple's iPhone, Google's Android-based phone from T-Mobile and RIM's BlackBerry.

    Dell is likely to introduce a smartphone device in the next six months, attracted to the form factor by high margins, falling sales of laptop and desktop computers, and the potential of mobile Internet devices.

    That prediction from Bernstein Research is no surprise, given Gartner’s bleak assessment for PC sales in 2009, showing them declining nearly 12 percent. And while Dell faces many disadvantages against established players in the smartphone market, the benefits could be substantial.

    Dell has publicly stated that it is working on “smaller-screen devices,” according to analyst firm Bernstein Research, in a brief report addressing the question of whether Dell will enter the smartphone market.

    Resource Library:
    “Given the sheer size of the smartphone market, even a modest success could add meaningfully to Dell’s revenues,” says Toni Sacconaghi, senior analyst at Bernstein, in his brief report.

    Dell’s advantages may have more to do with its existing business models than its technological know-how, according to Bernstein.

    “Where Dell may have an advantage, in our view, is in distribution,” he says. “If one believes the smartphone will eventually become commoditized—to the point where consumers are comfortable purchasing their smartphones based solely on a set of technical specifications—then Dell may be able to create significant value through direct distribution. Moreover, we believe that this model could be effective with enterprise sales.”

    Bernstein acknowledges that this is a big change from the current distribution model for smartphones. That’s why direct distribution may be a stronger play for enterprise customers, the firm says.

    The firm also believes it's unlikely for Dell to enter the mobile phone space with anything but a smartphone.

    “We also do not believe it makes sense for Dell to start its own wireless data service via a resell arrangement with carriers,” says Sacconaghi. “Unless Dell has some proprietary content or service to offer, we do not believe there is incremental value to be captured by owning the wireless service relationship.”

    The biggest risks to Dell entering the smartphone space are most likely to come from Dell making too big of an investment in the initiative or from a collapse of the high margins that exist today for smartphones.

    “We note that Dell’s previous foray into adjacent consumer electronics categories—from televisions to PDAs to MP3 players—has not been successful,” says Sacconaghi.






    Discuss Dell Likely to Enter the Mobile Smartphone Business
     
    >>> Be the FIRST to comment on this article!
     

     
     
    >>> More Dell Articles          >>> More By Jessica Davis
     



     


    [ci] feeds
    XML
    Add Channel News, Product Reviews, Trends and Analysis to your RSS newsreader or My Yahoo!


    HTML PLAIN TEXT

    Keep on top of news for VARs and Resellers with CI's Weekly Newsletter and Alerts.

     


    CHANNEL RESOURCE CENTER
     
     
    Enterprise Mobility Zone
    The Enterprise Mobility Zone (EMZ) blog is a tool designed to help senior IT executives discuss, create and deploy next-generation mobile strategies in their organizations.
    Go beyond yesterday's tactical approach to mobility!
     
    Build A More Efficient Data Center
    Demands are growing but budgets are not. Solve your pressing IT issues using the resources you already have. Determine which technologies can help you drive efficiencies and how they are applied. Gain a quick ROI on new initiatives
    Find out how
    Let Enterprise TechBrief do the work for you. Aggregated content, tech news, product reviews, vendor updates, how-to’s—all you need to boost your efficiencies and cut costs, all from one place.
    enterprisetechbrief.com