Commentary - Channel Insider
Empowering the next generation Channel
 

Bull’s Eye Awards
Nominations Open for Channel Insider 2009 Bull’s Eye Awards
Nominations are now open for the Channel Insider 2009 Bull’s Eye Awards, which recognize excellence in customer service, technology prowess, business acumen, channel leadership, communications and community building, and innovation among vendors, solution providers, distributors and channel services companies.



Sponsored Links
  • Control VM Sprawl, What You Don’t Know Can Hurt You
  • FREE Sophos Encryption Tool: Encrypt, compress and share files easily
  • LSI 6Gb/s Portfolio Expands to Include SATA+SAS HBAs
  • Reduce the cost of managing your mobile workers.
  • Find out 7 Ways to Drive Data Center Efficiency
  • SonicWALL breaks through network and email gridlock
  • Save up to 40% on calling costs with Avaya Aura™



  •  

    The Option to Learn

    in Commentary


    Article Rating:starstarstarstarstar / 0
    Article Views: 1534

    Rate This Article:
    Add This Article To:
    Opinion: Yes, technology is too complex, but the industry can mitigate the problem with some good training.

    Judging from the responses I received to my column "Keep It Simple" last month, the increasing complexity of IT products weighs on a lot of people's minds.

    No one wrote to say that I was off the mark, which may be the first time I got a 100 percent positive response to a column, though I must admit the negative feedback tends to be funnier.

    But my sources of amusement aside, the reaction tells me the industry realizes it has a problem, and it is one with no easy solution.

    As is widely known, users of Microsoft Office applications, for instance, take advantage of only a handful—in the 5 percent range, by most accounts—of available product functions.

    Complicating matters, which functions fall into that 5 percent or so differs from user to user.

    Resource Library:
    Microsoft promises to make its Office applications, which include Word and Excel, more manageable with an easier-to-use interface in the next release.

    But even if the applications become easier to use, the complexity issue will persist. It's not an exclusive Microsoft problem of course, but since products such as Word and Excel are so ubiquitous, those examples always come up in this discussion.

    One IT professional who responded to my column said he constantly stresses to his software development staff the importance of simplicity, while another said his company gets around the complexity of its products by giving users customizable menus.

    Of course, customization is time consuming and requires a fair amount of technical skill at configuration.

    All of which leads me to an important subject that too often isn't taken as seriously as it should be—training.

    Yes, the increasing complexity of products is a pain, but it seems we're stuck with it, at least until IT companies figure out how to make everyday-use products as simple as an iPod, which is easier to manage than a cell phone.

    That being the case, training is unarguably important. Too many companies shrug off training users either because of the expense or because time in the classroom is time away from work.

    Concerns over affordability are understandable, but forgoing training because of perceived short-term productivity loss is shortsighted.

    Well-trained users are ultimately more productive than those who have to fumble their way around a product, potentially damaging or losing data.

    It behooves IT companies and their channel partners to constantly push training as part of their sales activities. For channel companies, sales of training offerings are all about the profit margin, unless of course they are conducting the training themselves.

    Typically vendors set up classrooms or tap third-party training companies to educate users on their technology.

    In some cases, even when vendors do a good job of selling classroom time, some of it goes unused by the customers who buy it. This has to do with the reluctance to take people away from their day-to-day activities.

    While vendors may be tempted to shrug that off so long as they collect the revenue, they should make every attempt to fill those already-sold classroom seats.

    An educated user is a better buyer because it is easier to pitch updates and new technology to people who already have a good understanding of a vendor's products. They are more likely to understand the benefits of newer technology.

    So as the industry wrestles with the difficulties posed by the increased complexity of technology, it should make a concerted effort to promote the benefits of training.

    But make no mistake, training is not enough. Ultimately, technology that masks complex tasks with simplicity of use is the way to go.

    Pedro Pereira is editor of eWEEK Strategic Partner, contributing editor to The Channel Insider and a veteran channel reporter. He can be reached at ppereira@ziffdavis.com.



    Discuss The Option to Learn
     
    >>> Be the FIRST to comment on this article!
     

     
     
    >>> More Commentary Articles          >>> More By Pedro Pereira
     


     


    [ci] feeds
    XML
    Add Channel News, Product Reviews, Trends and Analysis to your RSS newsreader or My Yahoo!


    HTML PLAIN TEXT

    Keep on top of news for VARs and Resellers with CI's Weekly Newsletter and Alerts.

     


    CHANNEL RESOURCE CENTER
     
     
    Enterprise Mobility Zone
    The Enterprise Mobility Zone (EMZ) blog is a tool designed to help senior IT executives discuss, create and deploy next-generation mobile strategies in their organizations.
    Go beyond yesterday's tactical approach to mobility!
     
    Build A More Efficient Data Center
    Demands are growing but budgets are not. Solve your pressing IT issues using the resources you already have. Determine which technologies can help you drive efficiencies and how they are applied. Gain a quick ROI on new initiatives
    Find out how
    Let Enterprise TechBrief do the work for you. Aggregated content, tech news, product reviews, vendor updates, how-to’s—all you need to boost your efficiencies and cut costs, all from one place.
    enterprisetechbrief.com