Nominations Open for Channel Insider 2009 Bull’s Eye Awards
Nominations are now open for the Channel Insider 2009 Bull’s Eye Awards, which recognize excellence in customer service, technology prowess, business acumen, channel leadership, communications and community building, and innovation among vendors, solution providers, distributors and channel services companies.
The current wave of data center convergence presents both an opportunity and a challenge for solution providers dealing with end-user IT staffs that already feel threatened by managed services.
One of the major new trends in enterprise computing that solution providers have to tread carefully is the push to lower the total cost of computing in the data center by converging network, server and storage technologies.
On paper, the whole concept is pretty compelling. By creating a new generation of systems, vendors are allowing IT organizations to lower their management and personnel costs by deploying systems that fewer people can more easily manage.
As much as senior IT executives are likely to see new converged systems as a boon, it’s pretty clear that much of the rank and file within IT could just as easily see them as a threat. Most of the new systems allows IT personnel to manage their area of expertise as a distinct discipline within the entire system, but the systems also make it pretty clear that the entire data center operation can now also mean managed more holistically. That means instead of having a lot of specialists dedicated to multiple disciplines, the time is coming when fewer IT people will be required to manage the data center as a single IT discipline.
For solution providers, this creates a challenge where they have to promote the economic and performance virtues of these new systems without immediately alienating the IT staff.
Solution providers such as Glasshouse Technologies (http://www.glasshouse.com/index.php) have seen a marked increase in profits and managed services opportunities by focusing on data center convergence. According to Glasshouse CEO Mark Shirman, the best thing about these new disruptive technologies is that they create an impetus for change of the status quo.
But that change will take time. Right now IT organizations do not have a major appetite for capital expenditures. So the best way that many solution providers have of introducing customers to major change is by providing managed services that allow them to treat IT as an operating expense.
In the meantime, the movement towards converged data centers will continue to steadily evolve, which in turn is going to require solution providers to evolve more rapidly to stay in front of the inevitable.
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