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10 Ways to Choose a Vendor Partner - Fit in (
Page 9 of 11 )
Find out exactly where you fit into a vendor's channel. If you are VAR No. 89,001, then it's unlikely that you will get personal account management or much attention. Vendors that are just starting up and looking for a channel partners can be very receptive and offer higher margin than the major brands. However, you need to consider here what brands your customers are carrying and select accordingly.