Commentary - Channel Insider
Empowering the next generation Channel

Choosing a vendor partner is vital to the success of every VAR. But selecting the correct vendor for you and your customer base can be tricky. Channel Insider explains how to get it right.

10 Ways to Choose a Vendor Partner - Fill in your gaps


( Page 6 of 11 )

Once you have examined your customers thoroughly and you know what brands they are likely to respond to, it is time to fill in the gaps in your portfolio. Ensure that you are not picking vendors for the sake of just one customer and ensure that you have a business plan and sales projections ready when you meet your chosen vendor.




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Slideshow Index:
  1. 10 Ways to Choose a Vendor Partner
  2. Who are your customers?
  3. What do your customers want?
  4. How do your customers like to buy?
  5. What brands does your customer already have?
  6. Fill in your gaps
  7. Be selective
  8. Know your stuff
  9. Fit in
  10. Beware
  11. Don't be afraid