Commentary - Channel Insider
Empowering the next generation Channel

Choosing a vendor partner is vital to the success of every VAR. But selecting the correct vendor for you and your customer base can be tricky. Channel Insider explains how to get it right.

10 Ways to Choose a Vendor Partner - Don't be afraid


( Page 11 of 11 )

Every year you should take a look at a tier vendor list and have a clean out. Firing a vendor is maybe not what most VARs would consider doing, but unless that vendor is driving significant revenue for you, it is a waste of time having it in your portfolio. The technical expertise and sales knowledge needed just to have a vendor in your portfolio is huge and shouldn't be wasted on those vendors that are not boosting your bottom line.




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Slideshow Index:
  1. 10 Ways to Choose a Vendor Partner
  2. Who are your customers?
  3. What do your customers want?
  4. How do your customers like to buy?
  5. What brands does your customer already have?
  6. Fill in your gaps
  7. Be selective
  8. Know your stuff
  9. Fit in
  10. Beware
  11. Don't be afraid