Cloud Computing - Channel Insider
Empowering the next generation Channel

Rackspace Hosting`s Headquarters: Cloud Provider Moves into Abandoned Mall

By Jessica Davis on 2010-09-09



Think about Rackspace Hosting and you may think about the company with the multiple server farms that has put some real muscle into its channel partner program in recent years. If you think about email and app hosting, Rackspace is likely one of the companies that will come to mind. Sure, Rackspace is a company that embodies cloud computing, offering end-customers a way to outsource their computing needs. And, sure, it works with the channel to help spread the reach of cloud computing and provide IT solution providers with additional revenue streams. But even a cloud company needs a terrestrial home. Did you know that this cloud giant recently moved its corporate headquarters to an abandoned shopping mall in San Antonio, Texas? Channel Insider visited Rackspace Hosting at its innovative new headquarters. Here’s a look inside.

  • of
Rackspace moved the first of its employees into the space on May 12, 2008, about five months after demolition had begun. They sit where Mervyns used to be. Local and state incentives were offered to Rackspace to take over the abandoned mall.

Rackspace took the green approach to renovation, achieving Lead Gold Certified status. The green renovation included low VOC paints, recycling of 1,000 tons of carpet, drywall and plywood. Everything that could be reused was sent to Habitat for Humanity.

A cistern outside the main entrance collects the humidity from inside the building (literally employee sweat) and stores it. The water collected is more than enough than is needed to maintain the building’s landscaping, even in 100-plus degree Texas heat.

Among the environmental practices Rackspace has embraced – designating one of the first rows of parking for fuel efficient vehicles.

Expectant mothers get the first row of parking, however.

Core values are prominently displayed inside the former mall, including Fanatical Support.

Each department at Rackspace Hosting is designated with a banner hung from the high ceilings. This one celebrates Rackspace’s channel commitment which has recently expanded to work with distributor Ingram Micro.

Rackspace employees, or “Rackers” as they are known internally, display banners over their cubicles of their favorite sports teams, countries, or universities. They also display their “5 Year Racker” banners or “10 Year Racker” banners to celebrate their tenure with the company.

Rackspace kept the escalators from the Mervyns in place to take employees from the first to second. To the left you’ll see the words largest word search puzzle, posted to fill the entire wall by the escalators.

Only about one-fifth of the interior mall space has been finished so far. Rackspace will continue the project to finish the rest, including this former J.C. Penney store, in the years to come.

The abandoned mall provides a total of 1.2 million square feet or 28 acres of space under roof for Rackspace to expand into. And while the company initially wanted to put a data center here, power and broadband to the site remain inadequate today to build a center there.

Rackspace began demolition in December 2007 and the first phase of construction lasted five months. In December 2009 the second phase opened.

All Rackspace employees, including human resources professionals, sit in cubicles. That means that the company needs many conference rooms for private meetings. To make it fun, they all have themes. Here is the Lodge Room.

And here’s the Estate Room conference room. Another room features a telepresence system from LifeSize.

Part of the culture at Rackspace includes an internal, over-the-intranet, radio station that allows employees to host their own radio shows on the topic of their choice, from fantasy football to cooking.

The vast expanse of the former mall gives Rackspace plenty of room to expand as it grows its channel program and customer base. There’s lots of earth-based space for this cloud company to grow into, as seen in this Google Earth image.

  • More slideshows

 
CHANNEL RESOURCE CENTER
 
 
 

Intel Technology Provider Program

Intel Technology Provider Program (ITP) helps resellers better understand Intel products which power the technology they sell, and enables value-add services such as remote manageability or anti-theft tracking.
Learn More
 
WindowsForDevices.com
WindowsForDevices.com is the comprehensive news site covering Windows embedded technologies. Visitors get news, technical white papers, opinion columns and extensive directories covering the products and companies in the marketplace.
Click Here
 
Check out our top five picks for technologies that will change the game in enterprise computing.
Learn MoreClick Here