Cloud-Based Data Storage Will Increase in 2012: Drobo

Data storage specialist Drobo has released storage industry predictions for the coming year, based on the company's interactions with customers, analysts and industry experts, predicting pure cloud adoption will become less common than a hybrid approach that tightly integrates public and private cloud architectures with modern on-premises storage systems a trend the company said will hold true for both home users and small to medium-size businesses.

According to recent cloud usage research conducted by Drobo, 96 percent of SMBs (up to 500 employees) report they will store at least 50 percent of their data on-site for a minimum of the next three years. Factors cited included cloud performance, security and reliability concerns. Both businesses and individuals did state they want tighter and more automated integration between their on-site data and their cloud provider.

"The pace of change in the storage industry is going to accelerate in 2012," said Tom Buiocchi, CEO of Drobo. "Cloud strategies are evolving rapidly, solid-state media will have its day, and Big Data technologies will find their way to 'Small Data' customers. Any vendor with an old school product line is going to learn some new lessons the hard way in 2012."

Consumerization of IT continues as enterprise storage features hit the SMB and home user market, the report noted, pointing out that the trend first occurred with PCs years ago and now it is happening with tablets. The company predicted in 2012 it will happen with personal and small business storage. Automated data protection, advanced thin provisioning and powerful data tiering with solid-state drives are among the innovative technologies that entered the enterprise market first, but in 2012 they will further permeate home and small business offices.

"Will most new home or small office users know how to describe these cool, geeky storage features?" the report posits. "Probably not, but they will know that storage has never been so easy to use, reliable and fast. 2012 will be the year that the idea of storage for the rest of us takes on a larger role in our lives, better protecting our rapidly growing digital universe."

The report also noted that while there is big buzz around Big Data, the fact is Big Data is relevant to only the largest of companies and data hoarders. "It's the one person, family or business having to navigate the protection and management of their own data that affects the largest group of people 100 million individuals and small businesses nationwide alone," the report noted. "The numbers are too big to ignore while Big Data will continue as a top issue in 2012, it's the 'Small Data' opportunity that will explode."

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