Cisco - Channel Insider
Empowering the next generation Channel
 

Bull’s Eye Awards
Nominations Open for Channel Insider 2009 Bull’s Eye Awards
Nominations are now open for the Channel Insider 2009 Bull’s Eye Awards, which recognize excellence in customer service, technology prowess, business acumen, channel leadership, communications and community building, and innovation among vendors, solution providers, distributors and channel services companies.



Sponsored Links
  • Control VM Sprawl, What You Don’t Know Can Hurt You
  • FREE Sophos Encryption Tool: Encrypt, compress and share files easily
  • LSI 6Gb/s Portfolio Expands to Include SATA+SAS HBAs
  • Reduce the cost of managing your mobile workers.
  • Find out 7 Ways to Drive Data Center Efficiency
  • SonicWALL breaks through network and email gridlock
  • Save up to 40% on calling costs with Avaya Aura™



  •  

    Cisco Sets Limits to Cloud Strategy

    in Cisco


    Article Rating:starstarstarstarstar / 3
    Article Views: 2929

    Rate This Article:
    Add This Article To:
    Cisco CTO Padmasree Warrior says the networking giant has no interest in providing infrastructure as a service. Cisco's role in the cloud is providing the tools and enablement strategy to help others build clouds, she says.

    Cisco Systems’ Padmasree Warrior says the networking giant has no plans to fully engage in cloud computing market, but rather act as a player that supports and enables the remote delivery of applications and services.

    In a virtual roundtable with journalists and analysts around the world, Cisco’s chief technology officer described Cisco’s boundary in the cloud computing universe as stopping short of providing IT infrastructure as a service in ways similar to that of a hosting company or semi-public cloud computing platforms such as Amazon’s EC2.

    “It’s not our business model because it would require us to build large data centers and spend billions of dollars,” Warrior said. “And we won’t do it because it would put us in competition with our customers.”

    >> Check Out: Red Hat Ups Cloud Computing Game

    Resource Library:

    Warrior may exclude Cisco from the infrastructure portion of cloud computing, but not the other three pillars in which the company already has a significant presence: software as a service, platform as a service and IT foundations (data centers).

    Over the last several years, Cisco has amassed software assets to deliver security and collaboration functions as services. The Tuesday roundtable, in fact, was conducted both with its high-definition telepresence technology as well as its Web-based Webex collaboration and presentation application.

    Much of Cisco’s SAAS effort is centered on collaboration; it hosts more than 220,000 minutes of online presentations a day through Webex. Cisco plans to integrate Webex and its telepresence technology, providing crossover collaboration and conferencing capabilities, as well as enhance Webex with voice services it acquired through Jabber last year. Cisco executives even hinted at the potential to integrate or develop productivity applications—similar to Google Apps or Zoho—with its Web-based collaboration offerings.

    “One of the things that differentiate Cisco from others is the idea that the infrastructure is the point of collaboration,” says Doug Dennerline, senior vice president and general manager of Cisco’s collaboration software group.

    Cisco has long been a staunch supporter of managed services, providing technical and logistical support to MSPs. At the Cisco Partner Summit in Boston last month, Cisco unveiled changes to its managed services programs that will provide discount price protection to MSPs that buy equipment for their data centers and allow smaller MSPs to leverage the capacity of larger, certified service providers.

    “We deliver a lot of managed services through service providers, and our job is to help enable more services,” Dennerline says.

    While cloud computing and managed services are growing at rates far above market averages, Cisco and other vendors are pursuing a hybrid model in which business-technology consumers buy and support a mix of Web-based applications and assets as well as on-premises infrastructure and software.

    Some solution and service providers are expressing concern that the exponential growth in cloud-based services will drive down already suppressed hardware prices. For the last six months, Cisco has been pushing financing offers and special rebates to partners to stimulate the sale of core technologies—routers, switches and other hardware devices—which have seen sales slip 20 percent.

    Warrior says cloud computing will not further commoditize hardware pricing because of the foreseeable need for on-premises hardware at every level of the end-user implementation. “I don’t know an enterprise or small business that’s willing to give up all of their existing infrastructure,” she says.






    Discuss Cisco Sets Limits to Cloud Strategy
     
    >>> Be the FIRST to comment on this article!
     

     
     
    >>> More Cisco Articles          >>> More By Lawrence Walsh
     


     


    [ci] feeds
    XML
    Add Channel News, Product Reviews, Trends and Analysis to your RSS newsreader or My Yahoo!


    HTML PLAIN TEXT

    Keep on top of news for VARs and Resellers with CI's Weekly Newsletter and Alerts.

     


    CHANNEL RESOURCE CENTER
     
     
    Enterprise Mobility Zone
    The Enterprise Mobility Zone (EMZ) blog is a tool designed to help senior IT executives discuss, create and deploy next-generation mobile strategies in their organizations.
    Go beyond yesterday's tactical approach to mobility!
     
    Build A More Efficient Data Center
    Demands are growing but budgets are not. Solve your pressing IT issues using the resources you already have. Determine which technologies can help you drive efficiencies and how they are applied. Gain a quick ROI on new initiatives
    Find out how
    Let Enterprise TechBrief do the work for you. Aggregated content, tech news, product reviews, vendor updates, how-to’s—all you need to boost your efficiencies and cut costs, all from one place.
    enterprisetechbrief.com