Jamcracker Gives VARs More On-Demand Choices

Jamcracker, an on-demand service provider, is touting the latest release of its Jamcracker Service Delivery Network as a platform for VARs and ISVs to build on-demand applications out of nearly anything.

JSDN 2.0, which the Santa Clara, Calif., company said is available as of July 31, will allow resellers to choose from 200 different on-demand services that can be bundled and rebranded for direct sales or delivered through the channel.

What makes this product unique, said Don Best, director of marketing for Jamcracker, is that it allows VARs to try out the services for themselves before adding any one to their catalog of services.

Users can also test these services.

"The reseller can go in and test drive a product before adding it to the catalog," Best said. "They also have the ability to extend this to the customer, if they want, before adding it to the catalog."

Jamcracker has been building an ecosystem of content providers, including SecureMyCompany and Kaseya, to deliver on-demand, Web-based solutions.

The on-demand services of JSDN are broken down into three markets: IT services, business services and industry services, which includes a wide range of solutions specifically geared toward areas such as government, health care and education, Best said.

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In addition to user services, Jamcracker provides its solution providers with a number of back-end business services. For example, Best said the company can provide customer service support and collection settlement assistance.

"Depending where the VAR is, we can provide them with turnkey solutions," Best said.

Jamcracker originally began as a market ASP (application service provider) but has since turned its attention to on-demand services. The change came, Best said, when the company realized that the VARs were the ones who had long-established connections to users.

"The channel is king," Best said.